Helping your Home Pass the Audition

A Staged Home is a Sold Home

When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses and competition. To compete with the competition in the market place you must be priced right and look better than the other products.

Your home is no different, it is one of many homes for sale and you must present it to the buyers in the best possible light.

Staging® is the process of preparing any home for sale, regardless of price or location. Using a proven professional set of guidelines, your house is reviewed for compliance with preset standards, and modifications are made if necessary. Once your house meets these criteria, your home is registered as a Staged® Home.

This unique system has proven to help sell homes faster and /or for more money. Real estate agents will have great confidence in showing your home to potential buyers because they know it is ready to be sold.

Bringing a home on the market is almost the same as releasing a new movie or play. You get one chance with the audience and if they don’t like the way it shows or appears they will not come back and if it is on Broadway the show has to close! When it comes to Staging® a home there, too, are actors , the set, a director, the audience and critics just like in Hollywood...it is just the same.

The house must be staged as the home is now the set! The actors are the sellers and they must be directed as to what to do. The director is the ASP© Realtor who shows the actors what to do and the audience is...well, it is the buyers! And remember those critics know their business, because they are the other realtors who come to show the house as they show all the other homes to the same buyer.

Before any home comes on the market, it must be Staged® to get the best reviews and then receive the top award which is the reward of the SOLD sign. Staging in Hollywood brings top dollar for the number one movie and Staging ® your home also brings top dollar for you.

The aim is to show the home’s potential, appeal to the target market and help prospective buyers visualize living there. We have all noticed a trend in recent years where today’s buyer is interested in moving into a home that does not require any “ move-in repairs”. Neither do they want to patch or paint the inside or do landscaping on the outside.

Today’s buyer is a busy couple, usually a two income family ready to move up in size or a make a change in location or perhaps they are downsizing. They wish to quickly get on with their lives. So these smart and savvy buyers look for a house that is ready to in all aspects and a staged home is just that. The ultimate goal of staging is to place the home in its best showcase condition, to allow for the sale at the best possible price in the shortest possible time.

Remember Accredited Staging Professionals© have the training and the skills to effectively Stage® homes for their clients and give them the Staged ® Home Advantage.

Janet Riley, ASP ,REALTOR
Bob Pedler Real Estate Limited
519-966-3750 j.riley@sympatico.ca
www.janetrileyrealtor.com

Janet is a Realtor Affiliated with Windsor-Essex County

Essex County Luxury Real Estate...your portal to the luxury home purchasing experience!